Technology & Innovation

Uma mulher de jaleco branco observa atentamente um aparato de laboratório complexo com múltiplos frascos contendo líquidos em tons de verde e amarelo. Ela parece estar monitorando um experimento ou processo científico. O ambiente sugere um laboratório de pesquisa ou análise.

Building the best and largest beauty ecosystem for the world.
That’s our mission. It involves a lot of technology!

In 2019, we decided that GB should become a leader in technology and experience. Thus, gb.tech, the technology division of Grupo Boticário, was born. We became a team made up of Developers, Product Managers, Product Designers, UX Researchers, Agilists, Data Scientists, Engineers and several other technology specialists. We grew from 200 to 2,000 people in 3 years.

Stay inside!

Visit Medium gb.tech and stay up to date with what’s happening in technology around the world and here at Grupo Boticário. You’ll see how we create processes, products and tech innovations across our entire ecosystem.

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Our iniciatives

Technology for technology’s sake is not enough for our mission. Discover the areas and initiatives that contribute to the creation of projects and solutions for people’s lives and the planet.

Desenvolve

Desenvolve

To bring diversity to a market in which the supply of vacancies is much higher than the number of candidates, we created Desenvolvimento, Grupo Boticário’s free technology talent training and inclusion program, aimed at minority groups.

Ventures

Ventures

Grupo Boticário’s Startup Acceleration Program helps startups explore new markets based on the experience in retail and beauty that we have acquired over the last 40 years.

Access

Data

Data

Grupo Boticário is the 4th most admired company for working with Data in Brazil, according to the State of Data Brasil 2022 survey, carried out by Data Hackers and Bain & Company. Discover Grupo Boticário’s accelerated data journey.

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Botilabs

Botilabs

Botilabs is gb.tech’s innovation laboratory, which carries out studies and tests on emerging technologies with the aim of directing the future of Tech and keeping GB as a pioneer in the Beauty market.

Get in touch!

Cultivating Design Systems

Cultivating Design Systems

Learn more about Flora, the Design System created by Grupo Boticário and see how it is taking root here and supporting the growth of our projects, creating unique and resolute solutions.

Meet Flora|!

Research and Development

We have a R&D Center inside Boticário Group

Development Platform

Development Platform

See how the platform that accelerates the creation of Grupo Boticário development environments works and facilitates the daily lives of our developers.

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Artificial Skin

Artificial Skin

We were the first Brazilian company to develop a 3D skin. A technology to be used in products and raw materials of Boticário Group and that allow us to stop animal testing – we have not done animal testing for 21 years.

Robotics, AI and Fragrances

Robotics, AI and Fragrances

We launched the world’s first fragrances made with artificial intelligence, in partnership with IBM. With global partnerships, we have found the perfect combination between the experts from Boticário Group and the machines’ cognition. The result was impressive and has proved that human sensibility made all the difference in the process.

Map of the Future

Map of the Future

Through our future map, we have status-challenging territories of activity that direct our innovation projects. From there, new products are designed and taken off the ground and new consumer experiences are created in connection with the trends mapped by the Future of Beauty.