Imagem de escultura de cimento da ânfora de O boticário no meio de flores de jardim

Grupo Boticário

Real beauty is to grow together!

From a small compounding pharmacy to the biggest cosmetic franchise on the planet.

We create

opportunities
for beauty
to change lives

We are a nine-brand group and present in more than 50 countries, with e-commerce and millions of resellers. Besides the exclusive distribution of products known worldwide.

We possess our own beauty ecosystem, from the industry to the point of sale, from logistic to retail, from the lab to the point of sale and from our innovations to your hand.

We were elected, four years in a row, the most beloved cosmetic brand by Brazilians* and we are the seventh most sustainable company on the planet**. In addition, this expansion is only possible for we cultivate responsible success.

We were born in Curitiba, 44 years ago, from our founder’s dream. Miguel Krisgner is Bolivian and at the age of 11, he came to Brazil to stay. His dream began by opening a small compounding pharmacy, where he discovered the cosmetic alchemy and human relations would forever drive his life.

What first was a pharmacy, soon became the beloved O Boticário brand, which later conceived 6 other brands, a Foundation, an Institute and the the best beauty ecosystem in the world: The Boticário Group. Still today, the love, care and the human relations are our compass. We create beauty opportunities to change lives and the world around us.

We are just getting started; let’s go together in this expansion of beauty?

Source: *Kantar World Pannel. LinkQ Online.  | **DowJones Sustainability Index. Dez 2022

over

years

on the market

more than

consumer branding

over

4.000

physical stores

in more than 50 countries

we are a complete ecosystem of beauty

From industry
to point of sale

From logistics
to retail

From labs
to omnichannel

From our ideas
to the palm of your hand.

Responsible success

Our purpose is to create opportunities, so that beauty can change each person’s life and the world around us.

So we could be the 6ª most sustainable company in the world*, we were and continued to be driven by care, love and action.

We are restless and always moving so that people live the future of beauty together with us.

*Dow Jone Sustainability Index – DJSI), published by Standard & Poors, 2022

Know more

our path

A past that brings the essence of important attitudes to the present and great dreams to the future

1977

Foundation Boticário Group

The beginning of it all. Miguel Krigsner stablishes a little compounding pharmacy in Curitiba.

1986

O Boticário

Internationalization of the business: First store in Portugal

1990

Instituto Grupo Boticário

Environmental Protection and support of the scientific research: 1% of Boticário Group net income is designated to Private Social Investiment Policy.

2004

Instituto Grupo Boticário

Social development with cultural opportunities, sportive, social, entrepreneurship and volunteers collectively.

2011

Eudora

“Fell your unique glow”

2011

Mooz

“Fintech that offers digital products and services to resellers, franchisees and suppliers.”

2012

quem disse, berenice?

“Freedom to create the beauty you want.”

2012

BeautyBox

“The brand for the Brazilian woman to feel in the center of the world”.

2018

Vult

“Changing through beauty”.

2019

Beleza na Web

The biggest beauty platform in Latin America

2020

Casa Magalhães

The company offers accessible technologies to improve the efficiency and management of Brazilian retail companies.

2020

GAVB

Company focused on digital solutions that makes the intersection of business strategies with technology.

2021

Equilibrium

Logistics 2.0 solutions through an orchestration platform that connects companies with carriers.

our leaderships

Imagem de Dr. Miguel. Ele está em um ambiente corporativo sentado em uma cadeira cor-de-rosa. Homem, branco, +45, de cabelos brancos. Ele veste um terno escuro e sorri para imagem

Miguel Krigsner

From a small compounding pharmacy in 1977 in Curitiba to a Group that is present in 16 countries. Our founder continues to lead, dream and closely follow every step of Grupo Boticário’s journey.

Imagem de Artur.Homem, branco, cabelos escuros. Ele veste camisa azul, está de braços cruzados em ambiente corporativo.

Artur Grynbaum

Artur Grynbaum had a leading role in the creation of Boticário Group. Today, he is vice president of the Boticário Group Advisory Board. He joined the company in 1986 and worked his way up to president in 2008, replacing founder and partner Miguel Krigsner.

Advisory Board

Boticário Group has an Advisory Board made up of 8 members (7 external advisors, 1 internal advisor), in addition to the president, founder and partner Miguel Krigsner, and the vice president, also a partner, Artur Grynbaum.

Imagem de Alessandra Sekeff. Mulher, branca, de cabelos castanhos escuros até o ombro. Ela veste uma camisa preta, colares, com maquiagem em tom vermelho e está com as mãos na cintura sorrindo para a foto

VP B2B
Alessandra Mattos Sekeff

After a career at the forefront of products and distribution channels in the food and beverage industries, he takes over as VP of B2B at Grupo Boticário. Responsible for the Planning and Go-To-Market of the B2B Channel, Direct Channel, Indirect Channel and Trade Channel.

Foto de Sergio Sampaio. Homem, pardo, vestindo terno azul escuro e de braços cruzados

VP Operations
Sergio Sampaio

Executive of solid experience, the leads the VP of Operations and the Logistics, Supply Chain, Supplies, Industrial, Research and Development, Quality, Patrimonial Security, Workplace Safety and Facilities.

Imagem Renata Gomide, Mulher branca, loira, veste camisa cor-de-rosa bem clarinho e está sentada em uma cadeira alta sorrindo

VP Consumer
Renata Gomide

After her career as Director of Marketing and Sales at Quem Disse, Berenice? and as Executive Director of Branding and Communication for Grupo Boticário Brands, today Renata is responsible for the VP of Consumer. She holds a degree in Business Administration from FAAP, Marketing from ESPM and an MBA in Strategic Business Management from FVG.

VP Technology and People
Daniel Knopfholz

He started in the company as an internal communication trainee and today the the VP in Technology and People, responsible for Digital Products, Planning and Structural Products, Information Security, Infrastructure, Customer Service, Solutions Center, Data Engineering and Data Science. Also leading important Human Resources movements.

Imagem de Fabiana de Freitas no escritório. Mulher, branca, loira,. Ela usa óculos, blaizer preto e camisa por baixo em tons escuros.

VP Legal, Compliance, ESG and Institutional Affairs
Fabiana de Freitas

Fabi has been with the Group for 16 years. She made a career in the legal field and played an important role in the evolution of the Corporate Governance model. Today she is the VP responsible for Legal, Compliance, ESG and Institutional Affairs and the structure of Fundação Grupo Boticário.

Imagem de Marcelo Azevedo. Homem, branco, de cabelos grizalhos. Esta com uma camiseta azul marinho e de braços cruzados sorrindo para foto

VP Strategy and Finances
Marcelo Azevedo

Responsible for the Strategic Planning, Financial Planning and Control, Credit and Billing, Treasury, Tributary and Maaz.

imagem do Eduardo Javarotto. Homem, branco, com cabelos castanhos, barba grizalha. Ele está sorrindo para foto e veste camiseta cinza, com braços cruzados

VP Retail and International
Eduardo Javarotto

Java is responsible for Retail and for the International Front. He started in the Boticário Group in 2012 and in this journey he played a part with retail and also direct sales.

Imagem de José Ronchetti. Homem, branco, com barbas e cabelos castanhos escuros. Ele sorri para imagem e está em um ambiente corporativo.

VP B2C
José Luiz Ronchetti

Zeca is responsible for B2C Channels. He got into the Boticário Group in 2016 and in his journey, he worked as a Business Controller and was the Director of Channels, Demanding and Marketing Planning.

beauty that moves 16 countries

Taking the B in Beauty and Brazil with the Boticário Group throughout the world.

CHOOSE A COUNTRY

Angola

Our first country in the African continent: a huge honor for us.
O Boticário’s stores won over their place and continue to expand.

Bolivia

In 2019, we proudly arrived in our founder’s home country, Miguel Krisgner (who came to Brazil at the age 11).

We have our own stores and we have already conquered an incredible number of people who resell our products in the country.

Brazil

Brazilians most beloved beauty brand*.

Here, we were born and found the inspiration to the beauty that takes over Brazil and the world.

*Fonte: Kantar World Pannel.

Colombia

We have been in this wonderful country since 2014, with stores, direct sale and e-commerce. Our biggest success are the hair products, make-up and fragrances.

A fun fact: our body splashes are the biggest sale. Colombian women wear on average, one a month.

Costa Rica

Since 2016, we are expanding beauty in this heavenly island. In Central America.

Our performance there is by selling in department stores our O Boticário products.

Emirates

We have arrived in 2018 with two stores in the biggest shopping mall in the world, the Dubai Mall. Besides, we own other shops, e-commerce and marketplaces, such as Amazon.

Fun fact: the sophisticated fragrances Alchemists and Malbec Signature had their pre-launch in the Emirates, and only later in Brazil.

Japan

It is over 25 years with our O Boticário brand, growing and winning over more people in Japan.

Our performance in the country is through direct sale and departament stores.

Mozambique

We have arrived in 2014 and we were the first store specialized in cosmetic in this African country. We also were the first cosmetic brand to sponsor the Mozambique Fashion Week. Our performance in the country is through direct sale and department stores.

Panama

We have arrived in 2019 with our NativaSPA line, focusing completely on sustainability. We are taking the Brazilian beauty and future to this country.

Paraguay

We are in this country since 2017, with our O Boticário shops and also present in department stores. However, the biggest sales come from the significant number of resellers that we have in this country.

Portugal

We are stablished in Portugal for 35 years, with retail, direct sale and e-commerce. Today, Boti is the greatest beauty franchise in the country; it was the winner of the 5 Stars Prize four years in a row, in the Catalog Sales category and elected the best store in Portugal, by Grande Consumo.

Saudi Arabia

We are coming in 2022 with stores and e-commerce from O Boticário brand in this amazing Asian country. Stand by for news.

USA

Our performance in the USA comes mostly through our e-commerce and from major digital marketplaces – like Amazon and Verishop.

Fun fact: our e-commerce focused in NativaSPA has just got launched, full of selfcare tips and a strong sustainability concept.

Venezuela

O Boticário is in Venezuela for over two decades, with more than 10 sales spots, with stores and e-commerce. As well as being present in over 100 sales spots in drugstores.