Our Essences and Our Purpose

Our history as Boticário Group has always been guided by changes, and especially by our consumer needs. Our way of shopping, working and living changes and advances all the time. What remains are the pillars we have always believed in: our purpose and our essences..

Boticário Group is made up of thousands of people. Our values and culture are like fragrances, they are present in a scented environment: they are Our Essences. You can really feel them in the structure of our daily processes and decisions and in the way we look at people and consumers.

WE MAKE OUR CUSTOMERS’ EYES SHINE

The focus of our actions is based on the knowledge we have of our customers. We are close to them and always listen to them, anticipating their needs.

Together, we build delightful experiences and solutions. We understand the individual impact of our activities on the way our ecosystem works and on the customers’ experience

WE NEVER STAND STILL

We seek continuous learning and ask for feedback, showing humility to keep improving.

We challenge ourselves to do more and better, whether creating something new or improving what already exists.

We are questioners by nature, but also committed to conducting whatever is decided, even when we disagree.

We are resilient and manage our emotions to adapt to the progress that is part of the complexity of our ecosystem

WE NOURISH OUR RELATIONSHIPS

We devote our time to care for our people and partners, ensuring they feel like they belong and are always welcomed.

We create bonds and collaboration networks, because we know that nurturing relationships creates value for people, the business and the chain.

Our conversations are transparent and objective, discussing ideas instead of people, even in challenging moments.

Our feedback is accurate and actionable, focusing on people’s strengths and development.

We share knowledge and experiences with the team, helping people develop

WE ARE PASSIONATE ABOUT EXECUTION

We are disciplined in choosing and prioritizing actions that lead to better execute our strategy.

We are committed and have autonomy to deliver our activities involving the necessary people and resources.

We are agile and precise in solving problems. We experiment and learn quickly to grow efficiently

WE SEEK RESPONSIBLE SUCCESS

We prioritize our longevity and long-term value generation, making decisions considering five different aspects: the company, employees, partners, customers, and society.

We are responsible and efficient in using our economic and environmental resources, avoiding waste.

We build and cultivate a diverse and inclusive work environment where everyone feels like they belong