about Grupo Boticário

Rafael Marconi

VP B2B Channels

With 14 years of experience in B2B and almost 11 years at Grupo Boticário, Rafa Marconi is the VP of B2B Channels. Administrator by UERJ, advertising by UFF and with postings at Kellogg Business School, led the evolution of the franchise network and channel restructuring, with deep knowledge of the company’s ecosystem.

Renata Gomide

VP Consumer

After her career as Director of Marketing and Sales at Quem Disse, Berenice? and as Executive Director of Branding and Communication for Grupo Boticário Brands, today Renata is responsible for the VP of Consumer. She holds a degree in Business Administration from FAAP, Marketing from ESPM and an MBA in Strategic Business Management from FVG.

Daniel Knopfholz

VP New Business

He joined the company as an intern in internal communication and today is the VP of new business. He has held important positions in the leadership of the Boticário Group, as leader of Eudora, then VP of Technology and People.

Fabiana de Freitas

VP of Corporate Affairs

Fabi has been with the Group for almost two decades. Shee had a career in the legal field with an important participation in the evolution of the Corporate Governance model. Today she is VP responsible for Legal, Compliance, ESG and Institutional Affairs and the structure of Fundação Grupo Boticário, in the vice presidency of Corporate Affairs.

Marcelo Azevedo

VP Strategy and Finances

Responsible for the Strategic Planning, Financial Planning and Control, Credit and Billing, Treasury, Tributary and Maaz.

Eduardo Javarotto

VP of Operations

Java is responsible for Operations of the Boticário Group (COO) – Supply Chain, Logistics, Industrial, Engineering Projects, Quality, among others. Previously, he was VP of National & International Retail developing our brands and different business models in approximately 40 countries. Joined Grupo Boticário in 2012, and on this journey, led the planning fronts, go to market, commercial, expansion, franchising, technology and transformation projects.

José Luiz Ronchetti

VP B2C

Zeca is responsible for B2C Channels. He got into the Boticário Group in 2016 and in his journey, he worked as a Business Controller and was the Director of Channels, Demanding and Marketing Planning.

Renato Pedigoni

VP of Technology

Graduated in Biomedical Informatics from the University of São Paulo, Renato has been working for more than 13 years with technology, e-commerce and digital solutions. Joined Grupo Boticário in 2019, until he became VP of Technology in 2024.

Guilherme Reichmann

VP of People

Guilherme Reichmann, who served as Executive Director of Strategic Planning, M&A and GB Ventures. Has a history of more than 10 years in the Boticário Group and has worked on several fronts, with deliveries in leading relevant areas and businesses. He has been Vice President of People at Grupo Boticário since 2025.