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Diversity and Inclusion

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Our progress in numbers

A photograph highlights a young woman with light brown skin, smiling inside an industrial unit.

83%

of our workforce is made up of people from diverse groups.

74%

of leadership positions are held by people from diverse groups.

A photograph shows a smiling woman with curly, voluminous brown hair, sitting in a moss-green armchair.

11%

of our purchases are made from businesses owned by diverse entrepreneurs.

Representation in our campaigns

12% Black people
23% LGBTQIA+
8% people aged 45+
23% diverse bodies 
3% people with disabilities
78% accessibility

A photograph shows the "Creme para Pentear Crespos 4ABC" (4ABC Curly Hair Styling Cream) from the "Match Ciência das Curvas" (Match Science of Curls) line by O Boticário.

46%

of our products are inclusive and diverse.

Diversity and inclusion across our ecosystem

Diversity and inclusion are embedded throughout the consumer journey, from product development to brand experience. Our efforts are focused on promoting representation, accessibility, and inclusion for women, Black people, people with disabilities, the LGBTQIA+ community, and people aged 45 and over.

1. Products

Offering a portfolio of inclusive and diverse products, considering the needs of the Brazilian population.

2. Communication

Providing accessible communication, representative of the Brazilian population and free from stereotypes, naturalizing diversity.

3. Value chain

Promoting entrepreneurship among diverse groups through their inclusion in our value chain.

4. People

We are committed to promoting representation and inclusion across Boticário Group’s workforce and leadership, striving to reflect the diversity of Brazilian society.

5. Brand territory

Integrating diversity into our brand ecosystem through initiatives co-developed with our consumer brands and focused on creating positive social impact.

Discover our initiatives

A photograph shows five women of different ages, ethnicities, and body types lined up side by side, smiling.

Beleza Livre Community

The Beleza Livre communit  is the first online community of diverse people in Brazilian retail, created to co-develop solutions and foster collaboration.

With more than 2,400 members, the community has contributed to over 80 projects since 2022, helping expand Boticário Group’s inclusive portfolio through active listening, consumer insights, and collaborative innovation.

Mentoring Program for Diverse Employees

This initiative connects professionals from diverse backgrounds with experienced leaders, creating opportunities for meaningful exchanges, professional development, and skills enhancement. The program has helped reduce disparities in performance evaluations, improve talent retention, and increase diversity within leadership positions.

A photograph shows a man and a woman walking and chatting casually in an office.
A wide-angle, medium-shot photograph captures a line of people along the sidewalk waiting to enter a commercial establishment with a dark facade and green accents. On the right, a group of people is seen from behind—including a woman in a white jacket with a black backpack, and others dressed in gray coats—gathered before the dark entrance beneath a green awning, where illuminated text is projected onto the inner wall. On the left, the line extends toward the background, guided by black stanchion queue barriers, showing young people walking and chatting, such as a woman in a light denim jacket looking at her phone and a man in profile wearing a gray polo shirt and glasses. The venue's architecture features gray-painted brick walls, green climbing vines ascending the structure, and background trees framing the bustling urban scene on a clear day.
A wide-angle, medium-shot photograph captures a line of people along the sidewalk waiting to enter a commercial establishment with a dark facade and green accents. On the right, a group of people is seen from behind—including a woman in a white jacket with a black backpack, and others dressed in gray coats—gathered before the dark entrance beneath a green awning, where illuminated text is projected onto the inner wall. On the left, the line extends toward the background, guided by black stanchion queue barriers, showing young people walking and chatting, such as a woman in a light denim jacket looking at her phone and a man in profile wearing a gray polo shirt and glasses. The venue's architecture features gray-painted brick walls, green climbing vines ascending the structure, and background trees framing the bustling urban scene on a clear day.

For more information on the Commitments for the Future, please access the Integrated Report 2025.

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