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Smell Research Center

A man with a gray beard smelling a fragrance strip in front of shelves of amber bottles.
A man with a gray beard smelling a fragrance strip in front of shelves of amber bottles.

Who we are

Aligned with Boticário Group’s purpose of creating opportunities for beauty to transform each person’s life, we created the Smell Research Center. We are a HUB dedicated to study the sense of smell. Our technological and scientific development fosters and disseminates knowledge around this topic and supports studies in the area of well-being and human behavior.

Mission

Promoting knowledge in the field of research on smell and its relationship with well-being and human behavior, generating value for society and business.

Why is it relevant to society?

We believe that our attitude have a direct impact on society and, therefore, we are democratizing knowledge about this valuable sense, contributing to studies in the area of well-being and human behavior and nurturing our relationships with the community.

Action axes

SCIENCE OF EMOTIONS

Studies to analyze emotions triggered by scents. Understanding the relationship between smell and the other senses.
• Neuroscience
• Multisensoriality
• Technology

SPREADING KNOWLEDGE

Teaching professionals from other areas and democratizing knowledge about smell for the general public.
 Publications
• Participation in congresses and scientific events
• Support for related research

SENSORY DIVERSITY

The different perceptions of smell influenced by population diversity: ethnicities, generation, culture, visual or hearing impairment.
• Diversity
• Representativeness

FUTURE OF SMELL

Fragrances performance and effectiveness studies, aiming at finding out molecular structures for better performance.
• Olfactometry
• Digital nose
• Functional perfumery
• Study on olfactory receptors

Projects

Study on the Relationship between Female Olfaction and Oral Contraceptives

The project aims to evaluate whether there is a change in the sense of smell in women using contraceptives. This is a project developed in partnership with Albert Einstein Hospital to be concluded on the second half of 2024. Click on the link

Intensive Olfactory Training in Post-COVID-19 Patients: A Multicenter Randomized Clinical Trial

The study demonstrated that patients with olfactory dysfunction post-COVID-19 showed improvements in olfactory capacity, due to olfactory training – Partnership with the Hospital de Clínicas of the Federal University of Paraná Click on the link

Awakening society for Brain Health

Annual scientific dissemination event held by Supera Institute, sponsored by Boticário Group. The objective of this event is to demystify the types of dementia and their stereotypes, focusing on the general population and caregivers of patients with this disorder. Click on the link

Partnerships

SUPERA INSTITUTE

The science of smell

Mulher avalia fragrâncias em laboratório de memórias olfativas.

Olfactory Neuroplasticity: How the Brain Adapts and Learns from Scents

Para ler
imagem de pesquisa em laboratório.

From Psychology to Genetics: How Molecular Science Can Revolutionize Olfactory Training

Para ler
Pessoa usando pipeta para adicionar líquido em proveta, com frascos e anotações ao fundo

Geo-Olfaction: the science behind the “scent of christmas” in the Brazilian summer

Para ler
moça com os olhos fechados respirando em meio a natureza.

Olfaction and the Brain: Study Reveals How Expectation Creates Real “Olfactory Hallucinations”

Para ler
Imagem de uma mulher branca, de cabelos ruivos e cacheados, cheirando uma tira fina de papel. Ao fundo, o ambiente de um escritório.

Congenital Anosmia: Living Without Smell and the Impact on Breathing

Para ler
Imagem da mão de uma pessoa segurando pedaços de microplásticos. Ao fundo da mão, água.

Microplastics in the Brain: The Olfactory Route and Health Risks

Para ler
Imagem do rosto de uma mulher branca em área externa. Ela está com os olhos fechados e o rosto inclinado para cima. A foto ilustra a matéria sobre treinamento olfativo.

Olfactory Training: How Smell Shapes Memory and the Brain

Para ler
Imagem de uma mulher em uma área externa e arborizada. Ela é branca, em os cabelos ruivos e veste uma blusa cor de goiaba. Ela está cheirando flores de lavanda.

The Importance of Smell: Perfuming Human Evolution

Para ler

Boticário Group Presents Unprecedented Study on Olfactory Diversity at Congress

Para ler
Foto de uma mulher negra de perfil. Ela está na frente de um fundo azul e está cheirando um buquê de flores. A mulher tem cabelo crespo e preto, usa várias pulseiras coloridas e está levemente iluminada por uma luz cor de rosa.

Anosmia Awareness Day: The Importance of Smell in Our Lives

Para ler

Intensive Olfactory Training in Post-COVID-19 Patients: A Multicenter Randomized Clinical Trial

Para ler
Mulher cheirando flores. A imagem ilustra as emoções e lembranças pelo olfato.

Smell, Memory, and Emotion: What Science Says About This Powerful Sense

Para ler

Contact us