{"id":577,"date":"2026-01-23T17:31:19","date_gmt":"2026-01-23T20:31:19","guid":{"rendered":"https:\/\/dgbinst.wpengine.com\/privacidade\/?page_id=577"},"modified":"2026-01-30T10:50:22","modified_gmt":"2026-01-30T13:50:22","slug":"ia-responsavel-no-grupo-boticario","status":"publish","type":"page","link":"https:\/\/www.grupoboticario.com.br\/privacidade\/ia-responsavel-no-grupo-boticario\/","title":{"rendered":"IA Respons\u00e1vel no Grupo Botic\u00e1rio"},"content":{"rendered":"<div class=\"lazyblock-menu-flutuante2-1RJbuU wp-block-lazyblock-menu-flutuante2\"><div class=\"menu-flutuante2\">\r\n<ul><li><a href=\"\/privacidade\/\">USO \u00c9TICO DE DADOS<\/a><\/li>\r\n<li><a href=\"\/privacidade\/politica-de-privacidade\/\">POL\u00cdTICA DE PRIVACIDADE<\/a><\/li>\r\n<li><a href=\"\/privacidade\/compromisso-de-privacidade\/\">COMPROMISSO DE PRIVACIDADE<\/a><\/li>\r\n<li><a href=\"\/privacidade\/portal-de-privacidade\/\">EXER\u00c7A SEUS DIREITOS SOBRE PRIVACIDADE<\/a><\/li>\r\n<li><a href=\"\/privacidade\/politica-de-cookies\/\">COOKIES<\/a><\/li>\r\n<li><a href=\"\/privacidade\/privacidade-proteja-se\/\">GUIA PROTEJA-SE CONTRA FRAUDES<\/a><\/li>\r\n<li><a href=\"\/privacidade\/ia-responsavel-no-grupo-boticario\">IA RESPONS\u00c1VEL<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"364\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado.png\" alt=\"\" class=\"wp-image-582\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado.png 522w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado-300x209.png 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado-60x42.png 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado-143x100.png 143w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado-251x175.png 251w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-criado-485x338.png 485w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><em>Criado por pessoas, impulsionado por IA<\/em><\/h2>\n\n\n\n<p>A Intelig\u00eancia Artificial, especialmente a generativa, tem impulsionado uma verdadeira <strong>transforma\u00e7\u00e3o digital<\/strong>, alterando a forma de trabalhar e produzir. No Grupo Botic\u00e1rio, n\u00e3o \u00e9 diferente. Acreditamos que a IA \u00e9 uma <strong>tecnologia estrat\u00e9gica que nos impulsiona<\/strong>, mas nosso verdadeiro valor \u00e9 definido pelo <strong>toque humano<\/strong>, a curadoria, a sensibilidade e a criatividade das pessoas s\u00e3o insubstitu\u00edveis. A <strong>colabora\u00e7\u00e3o<\/strong> entre a IA e a nossa ess\u00eancia garante os <strong>melhores resultados<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lazyblock-fundo-largura-full-novo-xQhab wp-block-lazyblock-fundo-largura-full-novo\"><div class=\"largura-full \" style=\"background-color: #F5F1EB;\">\r\n      <div class=\"wrapper__medium\">\r\n    <div class=\"lazyblock-inner-blocks\">\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><em>Nosso compromisso com<\/em><br><em>a IA respons\u00e1vel n\u00e3o \u00e9 de hoje<\/em><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"522\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01.jpg\" alt=\"\" class=\"wp-image-591\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01.jpg 525w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-300x298.jpg 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-150x150.jpg 150w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-60x60.jpg 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-101x100.jpg 101w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-176x175.jpg 176w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-432x430.jpg 432w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img01-392x390.jpg 392w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p>Para nos assegurar de que estejamos \u00e0 altura das transforma\u00e7\u00f5es, instituimos uma pol\u00edtica interna e processos de governan\u00e7a que atuam com times multidisciplinares para definir diretrizes, mitigar riscos e garantir que o uso da tecnologia seja \u00e9tico e estrat\u00e9gico para o nosso ecossistema.<\/p>\n\n\n\n<figure class=\"wp-block-video is-style-rounded\"><video height=\"284\" style=\"aspect-ratio: 550 \/ 284;\" width=\"550\" autoplay loop muted src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/Video-IAResponsavel-Reduzido-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns fundo-escuro is-style-rounded has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#081d36\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-white-color has-text-color\" style=\"font-size:16px\">Acreditamos que, ao usar a IA, acompanhamos a transforma\u00e7\u00e3o do mundo, elevando nosso potencial.<br><strong>Mas \u00e9 a ess\u00eancia humana que nos garante o nosso valor.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\r\n  <\/div>\r\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><em>Nossos princ\u00edpios para o uso respons\u00e1vel de IA<\/em><\/h2>\n\n\n\n<p>No Grupo Botic\u00e1rio, o uso da Intelig\u00eancia Artificial \u00e9 guiado por princ\u00edpios n\u00edtidos que refletem nosso compromisso com a \u00e9tica e a transpar\u00eancia.<\/p>\n\n\n\n<div class=\"wp-block-columns uso-responsavel is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column borda-redonda is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns height-100 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fundo-escuro has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#081d36;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"51\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/ico-search-1.svg\" alt=\"\" class=\"wp-image-596\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-99d441bd201db75c545fea27fc793a55\" style=\"color:#ffffff;font-size:16px\"><strong>Transpar\u00eancia<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:16px\">Voc\u00ea ser\u00e1 notificado quando estiver interagindo com um bot.<\/p>\n\n\n<div class=\"lazyblock-modal-pop-up-Z2vgdyV wp-block-lazyblock-modal-pop-up\"><button class=\"block-modal__btn\">Clique aqui<\/button>\n<section class=\"block-modal__content\">\n  <div class=\"block-modal__modal block-modal__modal-btn\">\n    <div class=\"block-modal__modal-content\">\n      <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-darker-blue-color has-text-color has-link-color wp-elements-545d6777b8fbbd411dbf39aa69549ae7\">Transpar\u00eancia<\/h2>\n\n\n\n<p>Voc\u00ea ser\u00e1 notificado quando estiver interagindo com um bot. Para rever ou contestar qualquer decis\u00e3o automatizada, exer\u00e7a seu direito e utilize nosso Portal de Privacidade.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"361\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia.jpg\" alt=\"\" class=\"wp-image-597\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia.jpg 573w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-300x189.jpg 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-60x38.jpg 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-159x100.jpg 159w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-260x164.jpg 260w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-485x306.jpg 485w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-transparencia-560x353.jpg 560w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n      <button class=\"bt-close\">fechar<\/button>\n    <\/div>\n  <\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column borda-redonda is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns height-100 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fundo-escuro has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#081d36;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"51\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/ico-inclusao.svg\" alt=\"\" class=\"wp-image-595\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-be4b9269566441f4d03e7273c1f463c7\" style=\"color:#ffffff;font-size:16px\"><strong>Equidade e Inclus\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:16px\">Para saber mais sobre a estrat\u00e9gia de ESG Diversidade &amp; Inclus\u00e3o do Grupo Botic\u00e1rio<\/p>\n\n\n<div class=\"lazyblock-modal-pop-up-ZI7Ex8 wp-block-lazyblock-modal-pop-up\"><button class=\"block-modal__btn\">Clique aqui<\/button>\n<section class=\"block-modal__content\">\n  <div class=\"block-modal__modal block-modal__modal-btn\">\n    <div class=\"block-modal__modal-content\">\n      <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:47%\">\n<h2 class=\"wp-block-heading has-darker-blue-color has-text-color has-link-color wp-elements-3b9452dc083bb33dc5a193bf76ac9f9d\">Equidade e Inclus\u00e3o<\/h2>\n\n\n\n<p>O consumidor est\u00e1 no centro da estrat\u00e9gia do Grupo Botic\u00e1rio para Diversidade &amp; Inclus\u00e3o e \u00e9 o stakeholder principal das iniciativas. Atuamos com foco em cinco p\u00fablicos priorit\u00e1rios (pessoas negras, mulheres, LGBTQIA+, PcD e 45+) por meio de cinco pilares de atua\u00e7\u00e3o: cadeia de valor, comunica\u00e7\u00e3o, impacto social, pessoas e produtos, refletindo a complexidade \u2028e as necessidades da nossa base de consumidores, que \u00e9 intrinsecamente diversa. Com foco no pilar de Comunica\u00e7\u00e3o, trabalhamos para promover uma representa\u00e7\u00e3o aut\u00eantica dos consumidores brasileiros, ausente de estere\u00f3tipos e focada na naturaliza\u00e7\u00e3o da diversidade.\u2028<\/p>\n\n\n\n<p>Com rela\u00e7\u00e3o ao uso da Intelig\u00eancia Artificial nas organiza\u00e7\u00f5es, atuamos de forma coordenada por meio de consultorias estrat\u00e9gicas e an\u00e1lises t\u00e9cnicas, que s\u00e3o um conjunto de recomenda\u00e7\u00f5es elaboradas a partir de estudos de mercado, comportamento do consumidor, tend\u00eancias e social listening para promover o uso das boas pr\u00e1ticas de Diversidade &amp; Inclus\u00e3o.\u2028<\/p>\n\n\n\n<p>Esses direcionamentos nos auxiliam na cria\u00e7\u00e3o e no uso de sistemas de IA que possam tratar usu\u00e1rios de forma cada vez mais inclusiva. Nosso objetivo \u00e9 buscar ativamente a redu\u00e7\u00e3o de vieses, promovendo a inclus\u00e3o e a diversidade conectada \u00e0s nossas tecnologias, para que sejam ainda mais acess\u00edveis, sem distin\u00e7\u00e3o.<\/p>\n\n\n\n<p>Para saber mais sobre a estrat\u00e9gia de <strong>ESG Diversidade &amp; Inclus\u00e3o do Grupo Botic\u00e1rio<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.grupoboticario.com.br\/diversidade\/\">Clique aqui<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"851\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2.jpg\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2.jpg 518w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-183x300.jpg 183w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-37x60.jpg 37w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-61x100.jpg 61w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-107x175.jpg 107w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-262x430.jpg 262w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-equidade-2-237x390.jpg 237w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n      <button class=\"bt-close\">fechar<\/button>\n    <\/div>\n  <\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column borda-redonda is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns height-100 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fundo-escuro has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#081d36;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"51\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/ico-seguranca-2.svg\" alt=\"\" class=\"wp-image-594\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-d218b89ca92a158c6d17d5cab0d5f9d7\" style=\"color:#ffffff;font-size:16px\"><strong>Privacidade e Seguran\u00e7a<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:16px\">Desenvolvemos e utilizamos ferramentas de IA com protocolos de seguran\u00e7a rigorosos. <\/p>\n\n\n<div class=\"lazyblock-modal-pop-up-Z1QJzVF wp-block-lazyblock-modal-pop-up\"><button class=\"block-modal__btn\">Clique aqui<\/button>\n<section class=\"block-modal__content\">\n  <div class=\"block-modal__modal block-modal__modal-btn\">\n    <div class=\"block-modal__modal-content\">\n      <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-darker-blue-color has-text-color has-link-color wp-elements-50a45cf2f74e18ee923a4ebca2562d54\">Privacidade e Seguran\u00e7a<\/h2>\n\n\n\n<p>A prote\u00e7\u00e3o dos dados e o respeito \u00e0 privacidade dos indiv\u00edduos s\u00e3o inegoci\u00e1veis. Desenvolvemos e utilizamos ferramentas \u2028de IA com protocolos de seguran\u00e7a rigorosos, para que as informa\u00e7\u00f5es sejam tratadas com a confidencialidade \u2028e o cuidado que merecem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"361\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade.jpg\" alt=\"\" class=\"wp-image-599\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade.jpg 573w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-300x189.jpg 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-60x38.jpg 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-159x100.jpg 159w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-260x164.jpg 260w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-485x306.jpg 485w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-privacidade-560x353.jpg 560w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n      <button class=\"bt-close\">fechar<\/button>\n    <\/div>\n  <\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column borda-redonda is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns height-100 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fundo-escuro has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#081d36;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"51\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/ico-responsabilidade.svg\" alt=\"\" class=\"wp-image-593\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-ab4f691d765d18eff5dc130cb74db2fa\" style=\"color:#ffffff;font-size:16px\"><strong>Responsabilidade<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:16px\">Tanto no desenvolvimento quanto no uso das nossas ferramentas.<\/p>\n\n\n<div class=\"lazyblock-modal-pop-up-ZXPYIt wp-block-lazyblock-modal-pop-up\"><button class=\"block-modal__btn\">Clique aqui<\/button>\n<section class=\"block-modal__content\">\n  <div class=\"block-modal__modal block-modal__modal-btn\">\n    <div class=\"block-modal__modal-content\">\n      <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-darker-blue-color has-text-color has-link-color wp-elements-f82949208f05c85e05b95ee4be74f5e9\">Responsabilidade<\/h2>\n\n\n\n<p>A tecnologia n\u00e3o isenta a responsabilidade. Para isso, contamos com pol\u00edtica e processos internos para fomentar o uso respons\u00e1vel de IA.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"361\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade.jpg\" alt=\"\" class=\"wp-image-600\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade.jpg 573w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-300x189.jpg 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-60x38.jpg 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-159x100.jpg 159w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-260x164.jpg 260w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-485x306.jpg 485w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-responsabilidade-560x353.jpg 560w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n      <button class=\"bt-close\">fechar<\/button>\n    <\/div>\n  <\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column borda-redonda is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns height-100 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fundo-escuro has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#081d36;flex-basis:100%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"51\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/ico-ia.svg\" alt=\"\" class=\"wp-image-592\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-4e26c40f2153390c398791f9e3f08a0a\" style=\"color:#ffffff;font-size:16px\"><strong>Uso consciente<br>da IA Generativa<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:16px\">Temos treinamentos de uso de IA alinhados ao nosso compromisso com o uso de uma tecnologia \u00e9tica e ambientalmente sustent\u00e1vel.<\/p>\n\n\n<div class=\"lazyblock-modal-pop-up-2pMCEz wp-block-lazyblock-modal-pop-up\"><button class=\"block-modal__btn\">Clique aqui<\/button>\n<section class=\"block-modal__content\">\n  <div class=\"block-modal__modal block-modal__modal-btn\">\n    <div class=\"block-modal__modal-content\">\n      <div class=\"lazyblock-inner-blocks\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-darker-blue-color has-text-color has-link-color wp-elements-face2a6394e0aba4a1dfa51e936d788a\">Uso consciente de IA Generativa<\/h2>\n\n\n\n<p>Voc\u00ea sabia que de 20 a 50 perguntas e respostas utilizando chat conversacional gastam, em m\u00e9dia, 50 ml de \u00e1gua? Como uma empresa consciente do impacto ambiental associado ao uso de solu\u00e7\u00f5es de Intelig\u00eancia Artificial Generativa, temos o compromisso de conscientizar os colaboradores sobre o uso respons\u00e1vel de IA. Disponibilizamos a \u201cBiblioteca de Prompts\u201d, na qual constam os termos mais utilizados para uma intera\u00e7\u00e3o mais assertiva com a IA. Al\u00e9m disso, oferecemos treinamentos de constru\u00e7\u00e3o de prompts, reafirmando nosso compromisso com o uso de uma tecnologia \u00e9tica e ambientalmente sustent\u00e1vel.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"361\" src=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia.jpg\" alt=\"\" class=\"wp-image-601\" srcset=\"https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia.jpg 573w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-300x189.jpg 300w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-60x38.jpg 60w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-159x100.jpg 159w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-260x164.jpg 260w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-485x306.jpg 485w, https:\/\/www.grupoboticario.com.br\/privacidade\/wp-content\/uploads\/sites\/9\/2026\/01\/img-ia-560x353.jpg 560w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n      <button class=\"bt-close\">fechar<\/button>\n    <\/div>\n  <\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:8px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Atualiza\u00e7\u00e3o: <strong>08\/01\/2026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criado por pessoas, impulsionado por IA A Intelig\u00eancia Artificial, especialmente a generativa, tem impulsionado uma verdadeira transforma\u00e7\u00e3o digital, alterando a forma de trabalhar e produzir. No Grupo Botic\u00e1rio, n\u00e3o \u00e9 diferente. Acreditamos que a IA \u00e9 uma tecnologia estrat\u00e9gica que nos impulsiona, mas nosso verdadeiro valor \u00e9 definido pelo toque humano, a curadoria, a sensibilidade [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-com-imagem.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-577","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA respons\u00e1vel no Grupo Botic\u00e1rio: princ\u00edpios e pr\u00e1ticas<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os princ\u00edpios e compromissos do Grupo Botic\u00e1rio para uso \u00e9tico, seguro e transparente de IA, incluindo IA generativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupoboticario.com.br\/privacidade\/ia-responsavel-no-grupo-boticario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA respons\u00e1vel no Grupo Botic\u00e1rio: princ\u00edpios e pr\u00e1ticas\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a os princ\u00edpios e compromissos do Grupo Botic\u00e1rio para uso \u00e9tico, seguro e transparente de IA, incluindo IA generativa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.grupoboticario.com.br\/privacidade\/ia-responsavel-no-grupo-boticario\/\" \/>\n<meta property=\"og:site_name\" content=\"Privacidade\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T13:50:22+00:00\" \/>\n<meta property=\"og:image\" 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