Our Brands

Our business delivers complete beauty solutions with distinct colors, aromas and textures.

BELIEVE IN BEAUTY

A leader in fragrances, O Boticário also won the hearts of Brazilians. Today, it is the most beloved beauty brand in Brazil with a complete portfolio. Among them, Malbec stands out as the best-selling fragrance in the country.

YOU HAVE POWER. ENJOY IT

Eudora is a cosmetics brand from the Boticário Group, made for women who create their own stories. It is a multi-channel company, focused on direct sales, in addition to their own stores, online and offline.

RULES? WHAT FOR?

Our makeup specialty brand reveals a world of colors and possibilities! What matters here is trying to see what makes you even more beautiful. And, if anyone says you can't do that, just reply: quem disse, berenice? (says who, Berenice?)

We believe that everything in life has a beautiful side, and that there is a solution for every problem. Especially when it comes to beauty.

This is why we travel the world and handpick the best hair products, makeup, fragrances and much more.

From the most luxurious to readily accessible, you can find everything you need in a single place, in an easy and fun way, as beauty should be.

Do you know what's even more beautiful? All of this results in more smiles,
more compliments, better self-esteem and a better quality of life.