Grupo Boticário
From a small compounding pharmacy to the biggest cosmetic franchise on the planet.
We create
- opportunities
- for beauty
- to change lives
We are a nine-brand group and present in more than 50 countries, with e-commerce and millions of resellers. Besides the exclusive distribution of products known worldwide.
We possess our own beauty ecosystem, from the industry to the point of sale, from logistic to retail, from the lab to the point of sale and from our innovations to your hand.
We were elected, four years in a row, the most beloved cosmetic brand by Brazilians* and we are the seventh most sustainable company on the planet**. In addition, this expansion is only possible for we cultivate responsible success.
We were born in Curitiba, 44 years ago, from our founder’s dream. Miguel Krisgner is Bolivian and at the age of 11, he came to Brazil to stay. His dream began by opening a small compounding pharmacy, where he discovered the cosmetic alchemy and human relations would forever drive his life.
What first was a pharmacy, soon became the beloved O Boticário brand, which later conceived 6 other brands, a Foundation, an Institute and the the best beauty ecosystem in the world: The Boticário Group. Still today, the love, care and the human relations are our compass. We create beauty opportunities to change lives and the world around us.
We are just getting started; let’s go together in this expansion of beauty?
Source: *Kantar World Pannel. LinkQ Online. | **DowJones Sustainability Index. Dez 2022
over
44
years
on the market
more than
9
consumer branding
over
4.000
physical stores
in more than 50 countries
we are a complete ecosystem of beauty
From industry
to point of sale
From logistics
to retail
From labs
to omnichannel
From our ideas
to the palm of your hand.
Responsible success
Our purpose is to create opportunities, so that beauty can change each person’s life and the world around us.
So we could be the 6ª most sustainable company in the world*, we were and continued to be driven by care, love and action.
We are restless and always moving so that people live the future of beauty together with us.
*Dow Jone Sustainability Index – DJSI), published by Standard & Poors, 2022
our path
A past that brings the essence of important attitudes to the present and great dreams to the future.
1977
Foundation Boticário Group
The beginning of it all. Miguel Krigsner stablishes a little compounding pharmacy in Curitiba.
1986
O Boticário
Internationalization of the business: First store in Portugal
1990
Fundação Grupo Boticário
Environmental Protection and support of the scientific research: 1% of Boticário Group net income is designated to Private Social Investiment Policy.
2004
Instituto Grupo Boticário
Social development with cultural opportunities, sportive, social, entrepreneurship and volunteers collectively.
2011
Eudora
“Fell your unique glow”
2011
Mooz
“Fintech that offers digital products and services to resellers, franchisees and suppliers.”
2012
quem disse, berenice?
“Freedom to create the beauty you want.”
2012
BeautyBox
“The brand for the Brazilian woman to feel in the center of the world”.
2018
Vult
“Changing through beauty”.
2019
Beleza na Web
The biggest beauty platform in Latin America
2020
Casa Magalhães
The company offers accessible technologies to improve the efficiency and management of Brazilian retail companies.
2020
GAVB
Company focused on digital solutions that makes the intersection of business strategies with technology.
2021
Equilibrium
Logistics 2.0 solutions through an orchestration platform that connects companies with carriers.
our leaderships
Miguel Krigsner
From a small compounding pharmacy in 1977 in Curitiba to a Group that is present in 16 countries. Our founder continues to lead, dream and closely follow every step of Grupo Boticário’s journey.
Artur Grynbaum
Artur Grynbaum had a leading role in the creation of Boticário Group. Today, he is vice president of the Boticário Group Advisory Board. He joined the company in 1986 and worked his way up to president in 2008, replacing founder and partner Miguel Krigsner.
Advisory Board
Boticário Group has an Advisory Board made up of eleven members, four women and seven men. The advisors comprise four linked members (owners and family members) and seven independent members. Miguel Krigsner (founder and owner) and Artur Grynbaum (owner) serve as president and vice president, respectively.
Advisory Board
Boticário Group has an Advisory Board made up of eleven members, four women and seven men. The advisors comprise four linked members (owners and family members) and seven independent members. Miguel Krigsner (founder and owner) and Artur Grynbaum (owner) serve as president and vice president, respectively.
Alessandra Mattos Sekeff
VP B2B
After a career at the forefront of products and distribution channels in the food and beverage industries, he takes over as VP of B2B at Grupo Boticário. Responsible for the Planning and Go-To-Market of the B2B Channel, Direct Channel, Indirect Channel and Trade Channel.
Sergio Sampaio
VP Operations
Executive of solid experience, the leads the VP of Operations and the Logistics, Supply Chain, Supplies, Industrial, Research and Development, Quality, Patrimonial Security, Workplace Safety and Facilities.
Renata Gomide
VP Consumer
After her career as Director of Marketing and Sales at Quem Disse, Berenice? and as Executive Director of Branding and Communication for Grupo Boticário Brands, today Renata is responsible for the VP of Consumer. She holds a degree in Business Administration from FAAP, Marketing from ESPM and an MBA in Strategic Business Management from FVG.
Daniel Knopfholz
VP Technology and People
He started in the company as an internal communication trainee and today the the VP in Technology and People, responsible for Digital Products, Planning and Structural Products, Information Security, Infrastructure, Customer Service, Solutions Center, Data Engineering and Data Science. Also leading important Human Resources movements.
Fabiana de Freitas
VP Legal, Compliance, ESG and Institutional Affairs
Fabi has been with the Group for 16 years. She made a career in the legal field and played an important role in the evolution of the Corporate Governance model. Today she is the VP responsible for Legal, Compliance, ESG and Institutional Affairs and the structure of Fundação Grupo Boticário.
Marcelo Azevedo
VP Strategy and Finances
Responsible for the Strategic Planning, Financial Planning and Control, Credit and Billing, Treasury, Tributary and Maaz.
Eduardo Javarotto
VP Retail and International
Java is responsible for Retail and for the International Front. He started in the Boticário Group in 2012 and in this journey he played a part with retail and also direct sales.
José Luiz Ronchetti
VP B2C
Zeca is responsible for B2C Channels. He got into the Boticário Group in 2016 and in his journey, he worked as a Business Controller and was the Director of Channels, Demanding and Marketing Planning.
the brands from
Grupo Boticário
An accessible and complete portfolio to stimulate the freedom to create the beauty you want to.
Accessible products with top-notch technology for a beauty that transforms the lives of all people.
An NGO that understands that to guarantee the life of all beings, nature’s balance is paramount.
The social entrepreneurship uses beauty as a tool to change the reality of millions of people.
The company offers accessible technologies to improve the efficiency and management of Brazilian retail companies.
Company focused on digital solutions that makes the intersection of business strategies with technology.
press office
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