{"id":328,"date":"2024-04-23T15:36:38","date_gmt":"2024-04-23T18:36:38","guid":{"rendered":"https:\/\/dgbinst.wpengine.com\/beleza-transparente\/?page_id=328"},"modified":"2026-01-12T17:22:36","modified_gmt":"2026-01-12T20:22:36","slug":"the-future-of-beauty","status":"publish","type":"page","link":"https:\/\/www.grupoboticario.com.br\/beleza-transparente\/en\/the-future-of-beauty\/","title":{"rendered":"The Future of Beauty"},"content":{"rendered":"\n
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DATA DRIVEN<\/a>
TERRITORY<\/a><\/h3>\n<\/div>\n\n\n\n
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IDEATION<\/a><\/h3>\n<\/div>\n\n\n\n
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PITCH <\/a>
PROCESS<\/a><\/h3>\n<\/div>\n\n\n\n
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PARTNERSHIPS<\/a> AND CROWDSOURCING<\/a><\/h3>\n<\/div>\n\n\n\n
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WHO INNOVATES WITH BOTIC\u00c1RIO GROUP?<\/a><\/h3>\n<\/div>\n\n\n\n
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OPEN<\/a>
INNOVATION<\/a>
CASES<\/a><\/h3>\n<\/div>\n\n\n\n
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INITIATIVES<\/a><\/h3>\n<\/div>\n\n\n\n
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INTELLECTUAL<\/a>
PROPERTY AND<\/a>
PUBLICATIONS<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n
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Data driven territory<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

The Data Driven Territory relies on the synergy of different links in the chain, from product R&D to IT technology.
When combining artificial intelligence and big data, we are able to collect and analyze information from a large database, fostering increasingly personalized and differentiated innovations for our consumers.<\/p>\n\n\n

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After more than two years of development, Botic\u00e1rio Group launched the world\u2019s first perfumes made with Artificial Intelligence (AI) assistance in partnership with IBM and one of the network\u2019s main fragrance suppliers, the German company Symrise. Through connection with global partners, we achieved the perfect combination between machine cognition, the alchemy of the perfumer and the perfumery experts from Botic\u00e1rio Group\u2019s R&D.<\/p>\n\n\n\n

The precision and data processing capacity of AI, combined with human sensitivity to add the final changes, led to the creation of a fragrance that truly delights the consumer.<\/p>\n\n\n\n

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Ideation<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

Once a year, the Research and Development department encourages researchers to participate in an inspiring day, with lots of immersion moments and experiences.<\/strong><\/p>\n\n\n\n

This day results into ideas for research projects to build the future of Botic\u00e1rio Group. This ideation is made using Design Thinking methodology, an approach that allows you to look at the client before innovating. Employees from other areas linked to innovation also participate in this day, such as Marketing, Channel Innovation, Tech, ESG, Consumer Insights, and Design. After all, different points of view and profiles further encourage co-creation, which is already part of our DNA.<\/p>\n\n\n\n

After this Ideation Process, in a second step, researchers are invited to present their project ideas in pitch format on a day called Pitch Day.<\/p>\n\n\n\n

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Pitch process<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

If you met an investor in an elevator and had just a few minutes (just the time of going up\/down) to sell an idea, would you be ready for this challenge?<\/strong><\/strong><\/p>\n\n\n\n

This is a presentation format called elevator pitch. Inspired by the startup model, the R&D department has a pitch process once a year to evaluate research project proposals, aiming to ensure the best distribution of investments across the board.<\/p>\n\n\n\n

How does it happen?<\/strong> The pitch process includes rounds of short presentations made by researchers to a multidisciplinary and specialist panel of evaluators. During the process, projects are evaluated according to specific criteria aligned with the company\u2019s strategy, such as the Future of Beauty, OKRs and consumer vision, ensuring an increasingly assertive approach to Botic\u00e1rio Group\u2019s vision of the future and product innovation strategy.<\/p>\n\n\n\n

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Partnerships and crowdsourcing<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

Here, at Botic\u00e1rio Group, we search for solutions and partnership opportunities in the innovation ecosystem and <\/strong>
intermediate the best model with the Group\u2019s internal areas, to enhance internal resources and innovation.<\/strong><\/p>\n\n\n\n

We are in contact with the innovation ecosystem, aiming to monitor opportunities applicable to Botic\u00e1rio Group so that we can increasingly offer innovative technologies and products to our consumers. We work with co-development and partnerships that boost innovation in products, processes, new methodologies and technologies.<\/p>\n\n\n\n

Furthermore, we invite agents external to the organization to work together on a previously identified problem. This collaboration can be done using different tools that promote the exchange of ideas between participants, such as challenge launching, hackathons, call for proposals, and design thinking.<\/p>\n\n\n\n

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Who innovates with Botic\u00e1rio Group?<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

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Corporations:<\/strong> suppliers, companies in the same sector, other sectors.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Startups: <\/strong>incubators, accelerators.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Crowd:<\/strong> innovation hubs and general public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Institutes of Science and Technology (ICTs):<\/strong> universities and research institutes<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Government: <\/strong>funding bodies open innovation cases.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Open innovation cases<\/em><\/strong><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n

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Embrapa \u2013 Fine Arts Project<\/p><\/p>\r\n

Botic\u00e1rio Group, in partnership with Embrapa Agroenergia and EMBRAPII support, is developing a project with the objective of producing dyes using biotechnology and seek new sources of obtaining color through microalgae, fungi and bacteria through a fermentation process.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Suzano \u2013 Project for the use of lignin<\/p><\/p>\r\n

Suzano, a reference in the manufacture of bioproducts from eucalyptus, and Botic\u00e1rio Group have joined together in an unprecedented partnership. These two companies have been developing a new application for lignin, which could be used to democratize the use of cosmetics, especially with a focus on black skin.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Partnership \u2013 UFPR (Federal University of Paran\u00e1)<\/p><\/p>\r\n

UFPR is a strategic partner for innovation. One example is the project with a biopolymer laboratory for cosmetics technologies. The partnership allowed the lending of Zeta Sizer equipment to UFPR, essential in polymer and nanotechnology research, with positive impacts on the institutions\u2019 research.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Partnership \u2013 PUCPR (Pontifical Catholic University of Paran\u00e1)<\/p><\/p>\r\n

Since 2016, we have participated in the Institutional Program for Initiation Scholarships in Technological Development and Innovation (PIBITI), in partnership with PUCPR. This partnership provides an opportunity for students to experience technological challenges, participating in activities, methodologies and practices focused on innovation processes.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Partnership \u2013 UFSC (Federal University of Santa Catarina)<\/p><\/p>\r\n

Development of a project in partnership with the Federal University of Santa Catarina (UFSC) whose objective is to map the possibilities of using biomass from Botic\u00e1rio Group\u2019s other industries\u2019 industrial waste for its extraction and\/or conversion into bioactive compounds.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Braskem Labs<\/p><\/p>\r\n

Botic\u00e1rio Group, co-sponsor of Braskem Labs (acceleration program for entrepreneurs) evaluated startups and promoted mentoring. Acceleration occurs with specific objectives and to encourage the ecosystem, generate socio-environmental impact and solve business challenges that have plastic or chemistry as part of the solution.<\/p><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Initiatives<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n

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Scholarship Program<\/strong><\/em><\/strong><\/h2>\n\n\n\n

We encourage the increase in the number of qualified professionals in innovation activities in the Brazilian business sector, developing innovation projects at Botic\u00e1rio Group. Currently, this initiative takes place in partnership with IEL (Euvaldo Lodi Institute), through the Innovation Talent program and with the Federal University of Paran\u00e1 (UFPR), both focused on the professional development of students granted with a scholarship.<\/p>\n\n\n\n

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I.A.R.A.\u00ae 2.0<\/em><\/strong><\/h4>\n\n\n\n

In partnership with EMBRAPII <\/strong>and SENAI<\/strong>, we developed a methodology that allows the assessment, on a laboratory scale and in a simulated environment, of compositions (bio)degradation and ecotoxicity of plastic packaging.<\/p>\n\n\n\n

Do you know what ecotoxicity analysis is for? It is an important tool to assist in the selection of raw materials in the cosmetic product formulation process. Thus, more sustainable products are developed that generate less impact on the aquatic environment, posing less risk to the environment, in addition to helping to generate sustainability indicators.<\/p>\n\n\n\n

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The 2030 Calling<\/strong><\/em><\/strong><\/h4>\n\n\n\n

The 2030 Calling was a crowdsourcing developed internally at Botic\u00e1rio Group and led by the Open Innovation area in partnership with other internal stakeholders. The objective of this call was to prospect for innovative solutions related to Botic\u00e1rio Group\u2019s 2030 sustainability strategy. The objectives were to prospect solutions, encourage the innovation ecosystem and give visibility to the sustainability theme and the Botic\u00e1rio Group\u2019s initiatives.<\/p>\n\n\n\n

Our goal was to help, in a significant way, solve the environmental and social problems involved in waste management throughout Brazil. Having this in mind, we wanted to learn about solutions related to two inspirational commitments, related to 6 UN SDGs.<\/strong><\/strong><\/p>\n\n\n\n

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Perfumathon<\/strong><\/em><\/strong><\/h4>\n\n\n\n

A \u201cperfumery hackathon\u201d organized by O Botic\u00e1rio (mother brand of Botic\u00e1rio Group) and Aldeia Coworking. For two days, 60 young people from all over the country got together to solve challenges in the perfumery category proposed by the company.<\/p>\n\n\n\n

One of the challenges was to build a proposal that could \u201cput an end to O Botic\u00e1rio\u2019s perfumery business model\u201d and that would force the Group to completely change the way it sells perfume. As a result, we had 10 ideas for possible projects to be developed by Botic\u00e1rio Group.<\/p>\n\n\n

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Eurekathon<\/em><\/strong><\/h4>\n\n\n\n

Connected to A Beauty of the Future, we sponsored Unicamp\u2019s Eurekathon in partnership with Dow for the Co-creation of Sustainable Solutions for Botic\u00e1rio Group\u2019s Perfumery. The event was completely online and took place from the 23rd to the 25th of July. There were more than 320 university students registered, 34 teams, 30 mentors and 40 judges. We had representatives from 28 cities, representing 12 Brazilian states and who developed 28 incredible solutions! And these young people, future consumers of Botic\u00e1rio Group\u2019s brands, brought several relevant insights that we can use in our daily lives!<\/p>\n\n\n\n

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Intellectual property and publications<\/strong><\/em><\/strong><\/p>\n\n<\/div><\/div><\/div>\n\n\n

Botic\u00e1rio Group also has a very strategic approach concerning intellectual property.<\/strong><\/strong><\/p>\n\n\n\n

We encourage publications of scientific articles and patent filings, aiming to boost and honor technological development, valuing our intellectual capital. As some examples, we can mention:<\/p>\n\n\n\n

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Patents<\/strong><\/em><\/strong><\/h4>\n\n\n\n

We recently had a patent filed for a film-forming cosmetic composition kit, present in Botic\u00e1rio Group\u2019s Liptint lipsticks. This composition provides high adherence and comfort on the lips, guaranteeing complete resistance to sweat, water, abrasion, meals and kiss proof.<\/p>\n\n\n\n

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WINE ALCOHOL<\/em><\/h3>\n<\/div>\n<\/div>\n\n\n\n

What if we combined the sophistication of wine with the art of perfumery? Through a pioneering patent in Brazil, Botic\u00e1rio Group has innovated and brought wine alcohol macerated in French oak barrels to Malbec fragrances. Wine alcohol consists of an alcohol with a different concept and a unique sensoriality. This alcohol is a product of grape fermentation, followed a distillation method of purification. Then, it is used in one of the Group\u2019s patents as a total or partial replacement for conventional ethyl alcohol.<\/p>\n\n\n\n

In addition, it is unique, since it contains residual substances characteristic of grape fermentation, giving the ethanol a characteristic odor and contributing to a surprising olfactory sensory perception. The use of wine alcohol in perfumery allows for a difference within the product, bringing exclusivity and enchantment to the consumers of the brand and an innovative concept for perfumery.<\/p>\n\n\n\n

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Publications<\/strong><\/em><\/strong><\/h4>\n\n\n\n

In 2020, we also had the honor of publishing an article titled \u201cProteomics reveals that quinoa bioester promotes replenishing effects in epidermal tissue<\/strong>\u201d<\/a><\/strong><\/em> in the international journal Scientific Reports (Nature Research magazine) in partnership with the Oswaldo Cruz Foundation and Positivo University. The publication refers to a study that evaluated the influence of quinoa bioester, an active ingredient produced by Botic\u00e1rio Group, on the skin.<\/p>\n\n\n\n

This study allowed to prove the beneficial properties of this active ingredient, such as:<\/strong><\/em><\/strong><\/p>\n\n\n\n

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Preventing
aging<\/p>\n<\/div>\n\n\n\n

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Cellular homeostasis<\/p>\n<\/div>\n\n\n\n

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Tissue regeneration<\/p>\n<\/div>\n\n\n\n

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Protection against ultraviolet radiation and oxidative damage<\/p>\n<\/div>\n<\/div>\n\n\n\n

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We can already see this compound and its benefits in several products in our portfolio, such as the Nativa SPA body line. Em 2021, we published on the Journal of Applied Toxicology a scientific study entitled \u201cIntegrated approaches to testing and assessment as a tool for the hazard assessment and risk characterization of cosmetic preservatives\u201d.<\/strong>
This study demonstrates our concern with the use and safety assessment of preservative systems.<\/p>\n\n\n\n

Preservative ingredients are often questioned for causing health risks, such as allergies, skin irritation, among others. The study allowed us to characterize the risk assessment of ingredients and define the best options, limiting their concentration, type of product and target audience. Thus, we were able to develop even safer products for our consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

DATA DRIVENTERRITORY IDEATION PITCH PROCESS PARTNERSHIPS AND CROWDSOURCING WHO INNOVATES WITH BOTIC\u00c1RIO GROUP? OPENINNOVATIONCASES INITIATIVES INTELLECTUALPROPERTY ANDPUBLICATIONS The Data Driven Territory relies on the synergy of different links in the chain, from product R&D to IT technology.When combining artificial intelligence and big data, we are able to collect and analyze information from a large database, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"beleza-transparente.php","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-328","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Future of Beauty - Beleza Transparente<\/title>\n<meta name=\"description\" content=\"Open innovation combining data, science, and creativity to shape the future of beauty at Botic\u00e1rio Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupoboticario.com.br\/beleza-transparente\/en\/the-future-of-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Beauty - 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